Filmmaking > Buisness > Academy Awards, and many others.
Are you 1 of the hundreds of thousands who ask themselves every single time a tv ad pops on the display screen for one more “Awards” present, “Does anybody even look at these factors any more??”
Admittedly, even individuals of us in the Entertainment entire world cannot keep up with the plethora of self-aggrandizing ceremonies that dribble out of L.A. and New York.
Let us see, you have got the Academy Awards, a.k.a. the Oscars, Tony awards, SAG awards, Golden World awards, Emmy awards (Daytime and Primetime), Grammies, Country Tunes awards, Independent Spirit awards, the Picture Awards, MTV motion picture awards, People’s Selection awards, Teen Choice Awards, Little ones Decision Awards, BAFTA Awards, European Film Awards, World wide web Film awards, Genie Awards, American Songs Awards, Billboard Music awards, the Razzies (my favorite) and properly more than three moments as a lot of that aren’t even televised.
HollywoodReporter.com described that the Academy Awards of 2008 “strike an all-time scores low” and the Emmy’s experienced its lowest viewer ship in eighteen years. Most in the Entertainment Award circles blamed the writer’s strike. Sorry, the community isn’t really acquiring it. The only component of the strike the general public cared about was the reality that the ultimate year of Scrubs was tragically cut short.
Numerous men and women stopped viewing Award demonstrates when apparent losers won above evident winners, or a winner was chosen more out of political correctness than exceptional functionality, or possibly some of us had been just exhausted of being preached to from the Hollywood pulpit by the typical cast of people holding on to their golden “calves”. (Ooooo, that stings. Oh, properly.)
So if the scores are plummeting, and the standard community does not care any longer…
…then why the H. Tara Venus do we nonetheless have award shows??
Why do the main and minimal studios devote boo-coo bucks on marketing certain movies to the numerous Academies just to earn a nomination the public, in basic, will not care about?
Do not get me improper, I could come off a little severe, but expanding up in the organization my aspiration was to earn an Oscar, a Tony and a Grammy all in the identical yr! It was not till I grew up and turned much more included in the actuality and business of Hollywood and filmmaking that my inner thoughts changed. Profitable one of these awards is critical to me, but for a fully different cause. And this reason, in my impression, is the purpose for which award demonstrates ended up created in the first place.
Some will say the factors we still air these award exhibits are:
# four. Tradition. Sorry, this purpose just will not keep up for me. For a reason to proceed to do some thing that seems to be failing, “custom” is weak.
When traditions get started to fade out since of cultural shifts, corruption of its meant goal or the mere truth the community becomes far more educated and realizes “Hey, this is silly” or “Hey, this is hazardous,” the tradition gets more of a nuisance or just flat out unlawful.
(Human sacrifice was a tradition between historical People in america. We see how well that worked out.)
# 3. Enjoyable the Ego. This 1, I occur to agree with, but not as the major explanation.
Appear, if you are not an artist, you may not recognize this a single. Artists, particularly entertainers, much more specifically actors, are the most neurotic team of individuals you will at any time satisfy. We require continuous reassurance that we’re performing a wonderful occupation and that we are crucial or we turn into anxious, somewhat unstable and not sure of ourselves.
The only way we know we are performing a excellent occupation, is if we are instructed we’re carrying out a excellent job and if no a single tells us we are carrying out a very good task then we start to surprise if we’re performing a excellent task and spiral into an abyss of self-question.
I know, it is a psychological condition. Why do you feel it calls for so several will take to shoot one particular scene? Complex issues apart, it is not due to the fact Ben Stiller is creating everybody giggle, it’s since both the director and actors (normally talking of program) do not trust their artistic instincts and keep trying to get the “perfect shot.”
All the even though it truly is the producer banging his/her head against the wall watching income heading down the drain with each and every just take.
(Far more on this in a foreseeable future write-up.)
# 2. Recognizing accomplishments in one’s craft. All right, which is reasonable, but how numerous ceremonies do you require for that? You do not see a slew of huge fellas in tuxes showing up on a crimson carpet for the Steel Workers Union awards, do you?
Recognizing accomplishment is very good for any Market, but it does not solution the concern as to why the Entertainment Business looks to go overboard.
So… the #one explanation why we have grandiose award ceremonies, no matter whether or not anyone cares, is…
**Advertising and marketing**
Believe about it, does not it add reassurance to your decision to see a motion picture if you listen to the deep voiced announcer say, “Starring Academy Award Winner So-and-so, Academy Award winner this sort of-and-this kind of, by Oscar winning director What’s-his-butt, with audio by Grammy award profitable composer What is-her-experience.” Never you really feel far more assured that it will be a far better motion picture?
Even if the plot appears a little foolish, you may still think, “Hmmmm, I guess that’ll be pretty very good.”
If the motion picture employs Nominated performers, you may see that plastered all over the advertising and marketing in Gold letters!
Simply because it can make you feel “risk-free” about seeing that movie. It’s the film industry’s edition of a solution guarantee.
If you had been introduced with two dramas you have by no means read of ahead of, A and B, each and every with the identical funds, identical script, very same title, Film A attributes Award winning and nominated actors, directors and composers and Movie B is solid with a fair mix of B-listers and nobody’s, which do you open up your wallet or purse for? Hmmmm?
Marketing and advertising!
Studios and stores want your money and they know that when it arrives to spending cash on a film, you, the consumer, are heading to set your inexperienced down on “Award profitable” artists to supply a better film nearly each time, even however logically you comprehend that Film B could be just as very good, or maybe much better.
Even the pre-ceremony circus we know as the “Purple Carpet” is marketing because from the studios to the producers to even the actors (the wise ones) realize that to stay appropriate, you have to hold your experience in entrance of the community as a lot as attainable, even if it indicates placing on a preposterous night robe whilst Ryan Seacrest tells you you appear beautiful.