Text messaging, or SMS, is commonly used tool in mobile marketing. This tool is popular among retail and FMCG businesses. SMS marketing is considered to be among the highly effective strategies to survive competition in the market. Sending messages to people via SMS is a wonderful strategy as the message is delivered to the customer directly. The SMS service is generally used for different purposes such as for example recruiting, marketing, customer support services, etc.
The widespread popularity of SMS marketing can be due to the reason that there surely is an increase in mobile usage around the world. Also virtual mobile number will be read by the users. Companies can also directly send their messages to the customers, irrespective of the positioning of the customer and the time.
Bulk SMS has become a significant advertising and marketing tool to promote business because it not only creates awareness in regards to a brand but additionally helps in reaching huge potential markets and large numbers of customers within short time. By using the bulk SMS marketing service, a small business can send the written text message containing description about the product, price or any information to a customer group with a single click.
Benefits of SMS marketing:
SMS marketing is an an easy task to execute marketing strategy. Very little budget is required by way of a company for by using this particular marketing tool. Hence, SMS marketing is considered a profitable and cost-effective marketing strategy.
Following are the benefits:
Increase of sales and generate repeated sales
SMS marketing not only helps in generating sales, it also enhances the brand exposure
Highly personalized messages can be sent directly to the prospective customers
SMS marketing can be used to send important information to key customers or suppliers of the recycleables
Mobile messaging helps the business in providing value added services at a marginal cost
Automatic relay of critical information can be done through mobile marketing
Through the mobile marketing and advertising, people can communicate almost to everybody and consumer sets of every segment better
With this marketing, an organization can inform its distributors about the launch of new products, changes in pricing and specifications and about shipping the products. The company may also maintain customer relationship management by sending wishes on birthdays, anniversaries and on special days. It can be used to inform consumers about special discounts and offers, and to send SMS invitations to customer on product launches and events organized by the company.